The Swiss watchmaker is releasing a collection of 200 watches which can be purchased with bitcoin through a partnership with BitPay.
While the release begins with this limited-edition collection, the addition of bitcoin to the platform will not be going away for the United States eBoutique. The company partnered with BitPay to bring the functionality to this limited release, but its partnership will continue.
In order to secure one of the watches from this collection, customers will be paying around $21,800 or, slightly more than the current price of 1 BTC. The Big Bang collection is Hublot’s flagship design and the Unico limited-offering is made from titanium.
BitPay and other cryptocurrency infrastructure providers continue to allow businesses like the aforementioned luxury brands to attract an entirely new customer base through the use of bitcoin. The assistance provided to these businesses allows them to participate in the bitcoin ecosystem without requiring technical know-how.